Children And Advertising

Advertising to children is the act of marketing or advertising products or services to young people. The following short report will inspect what is advertising and what is advertising to children, where these ads children could see, why many ads provide to young people. I was writing this business report about advertising to children because I think that nowadays it is a big problem. From childhood there is no chance to start make own opinion about things because anywhere you look there are many ads. I was writing also because I wanted to know why so many advertising are providing to children and how important it is to advertisings people. In 2000, children under 13 years old impacted the spending of over $600 billion in the United States alone. This has created a large incentive to advertise to children which has led to the development to a multimillion dollar industry. Although unregulated in the United States, increasing controversy over the ethics of continued advertising to children has led to its banning in some European countries. [1] The difference between advertising to adults and advertising to children is that children perceive ads much emotional because they think that all in the ad is truth and the information in an ad is true. Children can't perceive ads critical and that's why there is pullulating so many problems like unhealthy life- style, gain in weight. Many sweetstuff's ads are addressed to children and that's why children is thinking that sweets are normal product and they buy it at school, they stop to eat normal dinner at school, better they buy Coca-cola and Marss, Twix or Bounty. Advertising to children is enlarging strife between children and parents because when child is in the shop and see a thing or toy or something like that, a child gets into head that he needs that thing and he will not go outside shop if he didn't get it. Children are talking about what they see in TV, in ads. They have an interest for that and they usually don't change a TV canal like adults but children are continuing to watch an ad. I remember when I was a pupil, I was watching ads too and then at school we were talking about that with friends. Some ads were stupid but some really was affecting us and at the school's cafe pupils was buying a lot of new products, sweets, chips. One good selling and interesting thing is that on product's packages are hero from animated cartoons, for example, on Milky Way's chocolates is a picture of Bug's Bunny. It takes children's attention. Average American children see around 3000 advertisements a day on TV, the Internet, billboards, and in magazines and over the course of a year they view 40,000 television commercials alone. Industry spends an estimated $12 billion on advertising to children each year. [2] More than 160 magazines are targeted toward young people and teen focused magazines contain as much as 45% more advertisements for alcohol products. Evidence also shows that the amount of advertising to children is increasing. [3] The biggest problem in advertising to children is a gain in weight. Mass media is talking about this problem in the all world also in Latvia too but especially in America. In Latvia Food's council is going to submit to Ministry of health proposals to change something in law. The aim of that is to save children from unhealthy product's ads. Advertising to children isn't only at TV it is also in the Internet too. Many of children have an Internet at home and they are surfing there every day. Many of the most popular websites for children are linked to TV' CBBC, Cartoon Network, and Nickelodeon, for example whilst children look out for and enjoy sites connected with their favourite brands. There are concerns that marketing activity will migrate from TV to online, either as adverts or in other ways such as branded games, downloads, or areas of the site only accessible via a code which relates to a purchase. For example, McDonald's branded version of MSN Messenger, containing adverts for special offers. Promoting products to children requires an awareness of wider responsibilities. Manufacturers need to ensure that their messages support parents aspirations for their young children, rather than subverting these, whilst also creating a brand image that appeals directly to the child. The Internet is likely to play an important role in promotion, but it is important that messages are checked to the same standard as for TV.

Brighter Pinks Are Youthful

Brighter pinks are youthful, fun, and exciting, while vibrant pinks have the same high energy as red; they are sensual and passionate without being too aggressive. Toning down the passion of red with the purity of white results in the softer pinks that are associated with romance and the blush of a young woman's cheeks.
It's not surprising that when giving or receiving flowers, pink blossoms are a favorite. Pink is the color of happiness and is sometimes seen as lighthearted. For women who are often overworked and overburdened, an attraction to pink may speak of a desire for the more carefree days of childhood.

HOW THE COLOR PINK AFFECTS US

Bright pinks, like the color red, stimulate energy and can increase the blood pressure, respiration, heartbeat, and pulse rate. They also encourage action and confidence.
Pink has been used in prison holding cells to effectively to reduce erratic behavior. This color is used to calm violent prisoners in jails. Dr. Alexander Schauss, Ph.D., director of the American Institute for Biosocial Research in Tacoma Washington, was the first to report the suppression of angry, antagonistic, and anxiety ridden behavior among prisoners: "Even if a person tries to be angry or aggressive in the presence of pink, he can't. The heart muscles can't race fast enough. It's a tranquilizing color that saps your energy. Even the color-blind are tranquilized by pink rooms."

In spite of these powerful effects, there is substantial evidence that these reactions are short term. Once the body returns to a state of equilibrium, a prisoner may regress to an even more agitated state.